Entrepreneur Success Story:

Salon Mii No. 2

Founder and CEO, Marysol Dejesus

straightening-hair

Business Background

Salon Mii No. 2 is a beauty salon in Haverhill, Massachusetts, employing three support staff and four hairstylists. The salon offers a variety of hairstyling services. As the business prepared for growth, the owner sought assistance through our Small Business Technical Assistance Program to strengthen marketing efforts, improve business operations, strengthen financial management practices, and become better positioned for future funding opportunities.

Challenges

The owner wanted to increase brand visibility, attract new customers, and improve customer retention while building a stronger business foundation. In addition to marketing support, the business needed guidance in organizing key business documents, strengthening financial readiness, and implementing the systems necessary to become more competitive for financing and growth opportunities.

Technical Assistance Solution or Strategy

Through our one-on-one Small Business Technical Assistance Program, we developed and implemented a comprehensive digital marketing strategy that included professional branding, email marketing campaigns, content planning, website enhancements, and ongoing digital marketing activities to strengthen the salon's online presence. Throughout the engagement, we also worked with the owner to develop a business plan, improve business operations, establish sound financial management practices, identify tools to better manage business records, review credit readiness, and prepare the business for future loan and capital opportunities.

Service Impact

Through our Small Business Technical Assistance Program and funding provided through Mass Development's Empower Digital Grant Program, the salon strengthened its online presence, improved customer acquisition and retention, and established a stronger operational foundation for future growth. With clearer business planning, stronger business systems, and increased readiness to pursue future loan, capital, and other funding opportunities, the owner is better positioned to continue growing the business while increasing revenue and long-term sustainability.