Entrepreneur Success Story:

Salon Mii No. 2

Founder and CEO, Marysol Dejesus

Business Background

Our success story is Salon Mii No. 2, a 2-year-old beauty salon in Haverhill, MA. The salon currently has three support staff and four hairstylists. The salon offers a variety of hairstyling services and proper hair care education to its customers. The business was struggling with cash flow shortages and came to TLE for assistance, particularly with its marketing.

Challenges

The primary concern of the owner was building their salon’s online presence, attracting new customers, and retaining current ones. The owner was in need of technical support to implement their new software and develop marketing pivot strategies to better position the business to attract new customers.

Technical Assistance Solution or Strategy

TLE’s main objective for the salon was to set a digital marketing strategy, curate a photoshoot, and assist with email campaigns. The assigned consultant for this project was able to facilitate a more effective engagement strategy, identify social media opportunities, and produce a content calendar for a continuous and maintained output.

Service Impact

Through our Digital Optimization Program and the MGCC’s Empower Digital Grant, the salon was able to get the exact technical assistance needed to work alongside a dedicated marketing consultant to develop a digital marketing strategy and implementation plan and comprehensive website with SEO to attract new customers and improve their customer retention rate, an essential core function for small beauty businesses. To date, the business owner has seen a steady increase in customers and revenue from our engagement.